Coca-Cola

Best Coke ever?

While on the Coca-Cola SP roster, we created and delivered a number of major campaigns primarily on the Coca-Cola masterbrand.

Whether it was adapting Global template to suit the Australian market, defining the in store strategy or creating a full toolkit from scratch; we drew on our extensive retail knowledge, shopper know-how and print and production expertise to deliver work that was tailored to the shopper, right for the local market and within Coca-Cola best practice.

Best Coke ever?

After years of innovation to deliver a new and improved taste, the Global Coca-Cola No Sugar campaigns asked consumers whether this was the Best Coke Ever? Blackdog were briefed to adapt a Global toolkit to create shopper campaigns relevant to the Australian market for supermarkets, petrol & convenience and licensed premises.

Topo Chico

Building a New Brand

Our remit for Coca-Cola SP extended to the creation of a global toolkit to support the launch of Topo Chico - a new hard seltzer. We combined our knowledge of how real people shop with insights on how to best get their attention across the path to purchase, to create a range of key visuals and best practice point of sale to guide countries around the world on how to launch products within their own markets.

Woolworths

Direct to Boot - Understanding how Shoppers want to Shop

Blackdog developed the guidelines and toolkit for Direct to Boot, accommodating a wide variety of site formats and architectural variations, providing signage companies everything they need to activate.

We built insight-led POS applications for the driver as shopper and simple guidance on how to use and execute.

Working with Woolworths

Point of sale good enough to steal

Collectables and promotions are a useful tool to drive AWP, however with so many messages and visuals assets it can become overwhelming for the shopper. We use our intuitive EEAD and 10/5/1 systems to ensure the right message is being conveyed at the right point of the shopper journey.

Knowing when to simply navigate to purchase or when to engage with customers is what we do day in, day out.

Our work is so good some stores found shoppers trying to take it away!

Woolworths

Woolworths Cooling down at Summer

Now in its third year, our Summer Freezer activation has gone from strength to strength delivering an increase in sales year on year.

The Ice cream truck was developed in Year 1, supported by giant icey poles. Year 2 saw the introduction of vendor brands - as we had created a property that could be sold. Year 3’s creative adapted to reflect changes in Woolworth’s fixture and the introduction of a gantry system.

Woolworths

We are Woolworths’ retained instore agency

We create best in class instore communications from Tier 1 seasonal or promotional campaign activations, to vendor - led category campaigns to redesigning an electronic shelf labelling unit.

Everyday we apply our Shopper insight, deep knowledge of buying habits and understanding of the retail space to deliver breakthrough work to the Woolworths system.

Building Fresh into Everyday

As Today’s Fresh Food People, celebrating Australian fresh is still at the heart of everything Woolworths do. Their goal is to inspire everybody to eat seasonal fresh food, grown right here in Australia, and our remit is to bring this to life in the instore environment. We drive it off shelf, at POS, to key target audiences and across the seasonal range of fruit & vegetables

Make it a meal with Australian mushrooms

Free fruit for kids. Who wants one?

Winter weeknights made easy

Celebrating Australian apples

Value Baked in

Demonstrating value for shoppers is baked into all our campaigns; however at times we’re called on to demonstrate all the ways shoppers can save. Our campaigns elevate value beyond standard P&P (often overlooked outside products purchased) to capture shoppers’ attention. The canvas is relevant, clear and unmissable.

Seasonal Programmes – Merry Christmas from The Fresh Food People

We build seasonal events from Diwahli to Halloween The highlight is always Christmas. Results for the Christmas season continue to improve year on year with the in store experience striking the right balance of festive, fun and practical: helping make the Christmas shop better for everyone.

Royal Canin

The science of perfect pet nutrition

Royal Canin is a leading pet nutrition brand who offer a uniquely tailored approach focusing on the specific needs of cats & dogs.

We ensure that the campaigns we create across digital and bricks & mortar retail channels clearly highlight their scientific, precision-led communications platform.

Our work includes in-store communications, social media, pet retailer specific campaigns and trade advertising.

Start of Life campaign

When new pet owners bring their kitten or puppy home for the first time, there is a window of opportunity to lock them into a brand such as Royal Canin.

Our ‘Unleash Their Potential’ campaign gave a glimpse of an animal’s future, showcasing the magnificent adult they could become by feeding them the right pet food at an early stage in their life.

The campaign included eCRM, online advertising, in-store communications and pet retailer specific communications.

New product launches

We create shopper campaigns around new products such as Royal Canin Sensory. Standout is key in a busy environment, so we create engaging display material with compelling language that brings clarity to the complex science of premium pet nutrition.

Social that sticks

Each campaign is tailored to the marketing channel to captivate people to purchase.

Selling science simply

Royal Canin’s tailored nutrition has a lot of science behind the success. We ensure that copy is clear and concise so that pet owners can understand why a tailored product is right for their pet.

Communication that connects

Window posters, online ads and targeted eCRM – just some of the channels our work shines in.

Communication that connects

Via eCRM.

Communication that connects

With pet retailer advertising.

Communication that connects

By captivating customers in-store.

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Wickes

Freshening up a leading paint brand

The Wickes Trade Paint range was in need of modernisation and consolidation. We created a more heroic and confident look. Brushes were given a simpler and clearer packaging solution with Wickes logo inspired die-cut shape.

Bold and impactful

A central coloured wave softened the look. Each brush had a clearer naming convention.

Colour-coded for easier navigation

Foil finishing added a premium feel to the paint tubs.

Creating an iconic packaging solution

Brushes were housed in an outer wrap with die-cut Wickes chevron detail.

Adding background textures to highlight usage

From sheds to masonry, picking the right brush became an easier task.

Impact on-shelf

The central coloured wave tessellates when placed against another paint can to create strong brand blocking on-shelf.

Jack’s

Taking the value retailers on

Since we helped launch Jack’s in 2018 as a straight-talking value retailer, we have spearheaded integrated communications for them, such as tone of voice, social media content, internal communications and customer-facing point of sale, including photography, design and artwork for seasonal campaigns like Christmas and Mother’s Day.

Social engagement
Designed and produced by our Jack’s team.

In-store communications
We produce thousands of artworks every year for seasonal events and value-driven campaigns.

Photography & production
We create assets that highlight Jack’s ‘no frills’ value proposition.

Social engagement
Designed and produced by our Jack’s team.

Jack’s
Online campaigns

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Dreams

Award-winning creativity

We work with Dreams to deliver best-in-class communications, including this engaging in-store work for their new Revived mattress range. They’re made from recycled ocean plastic, making the range a great choice to help the environment in your sleep.

The work picked up a Gold Popai Award in its category and a bronze overall.

Enhancing your home, protecting theirs
We created point of sale that featured sea turtles, dolphins and whales, the animals that would benefit from the sale of the Revived mattress range.

Whale’s tail header board
Acted as a navigational arrow that could be seen from anywhere in the bed showroom.

Dreams Revived mattress range
Whale’s tail

Dreams Revived mattress range
Sea turtle

Dreams Revived mattress range
Dolphin

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The IET

Championing diversity in engineering

The Institution of Engineering and Technology spearheads a range of vital causes, such as tackling the low amount of female engineers in the UK (The Young Woman Engineer of the Year Awards) and inspiring organisations and individuals to support up-and-coming engineers.

We develop creative platforms for these movements that serve as the headline theme for ceremony events together with a host of digital and printed collateral.

The Future is Here campaign

Digital and print communications highlighted the word ‘her’ in our campaign theme.

Fund raising campaign

We told potential investors that what they were actually‘giving’ was so much more than mere donations.

Think Again campaign
We challenged perceptions of a typical engineer with this hard-hitting work.

Event collateral
Blackdog Creative Print- our in-house digital print team created the signage, marketing communications and brochures for the event.

IET Young Woman Engineer of the Year
Event collateral

IET Young Woman Engineer of the Year
Event assets

IET Young Woman Engineer of the Year
Awareness

IET Fund raising
Awareness

IET Fund raising
Online communication

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DHL

B2B should never be boring

We see B2B as simply People 2 People. We take a real-language approach with the world’s leading logistics company, offering strategic insight, brand development, communication planning and big integrated ideas, but never in a dull corporate tone of voice.

We work across a number of DHL’s sectors, including Aviation & Aerospace, Life Sciences, Auto-Mobility, Innovation and eRetail & Fashion, for the team who specialise in the relationships of their largest and most important global clients.

We define key messaging and create sector identities, which are brought to life in digital, print and experiential disciplines.

The DHL Healthcare System
Created for the Life Sciences sector, a strategic business-growing platform offering added value to major clients.

DHL SeLECT: The Smart Services Platform
We created a customer-facing identity, positioning statement and marketing campaign to highlight ‘SeLECT’ as a ground-breaking tool to take control and keep visibility of a client’s Service Logistics operations.

Social content
Highlighting key benefits.

eRetail & Fashion Sector
We created an identity, graphic tool kit and a marketing campaign to show DHL’s commitment to serving the fashion and retail industry

iPresent: DHL internal sales tool
We created a quirky identity around the idea that iPresent is as helpful as a new team member

iPresent: Teaser emailing

iPresent: Case study recruitment

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Tesco

Helping the UK’s biggest retailer put customers first

Adding a ‘little help’ for 17 years and counting

We create in-store communication for Tesco across hundreds of seasonal events and thousands of sales-driving point of sale opportunities every year. Whether applying a shopper-filter to above the line themes or creating campaigns from scratch, our knowledge of how real people shop has proved invaluable in helping the leading supermarket in its successful recent years.

The 4 Rs of plastic reduction

We developed an eye-catching identity for Tesco that uses colour-coded ‘R’s to tell shoppers their plans to Remove, Reduce, Reuse and Recycle plastic packaging.

Seasonal events

We use our intuitive EEAD system to ensure the right message is being conveyed at the right point of the shopper journey. Knowing when to simply navigate to purchase or when to engage with customers is what we do day in, day out.

COVID Communications
We helped create a language, design style and hundreds of navigational and informative artworks for Tesco that struck the balance between authoritative messaging and empathetic tone of voice.

Tesco COVID communication
Signage and navigation

Tesco Seasonal campaigns
Mother’s Day In-store communication

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DHL

Creating centres
of excellence

DHL are one of the world’s most innovative companies. So much so that they have three Innovation Centers across three continents where they monitor and champion the latest innovation to ensure their logistics customers stay a step ahead of their rivals.

We created a brand identity for the centres as well as pre-build teasers and a host of internal installation concepts, such as the DHL Minute Clock and their 1969 Bar.

DHL Innovation Center, Chicago

We helped create a visual motif of forward-facing chevrons that represents DHL’s commitment to innovation.

Ergonomic meeting pods

Thinking outside of ‘a box’, we designed open spaces that inspire ideas to happen.

DHL Innovation

We created a brand identity for DHL’s innovation sector.

Innovation Center teaser messaging
Seen by over 40,000 drivers every day we created on-site ads that highlighted how a spark of genius can come from anywhere.