Tesco
Helping the UK’s biggest retailer put customers first
Adding a ‘little help’ for 17 years and counting
We create in-store communication for Tesco across hundreds of seasonal events and thousands of sales-driving point of sale opportunities every year. Whether applying a shopper-filter to above the line themes or creating campaigns from scratch, our knowledge of how real people shop has proved invaluable in helping the leading supermarket in its successful recent years.
The 4 Rs of plastic reduction
We developed an eye-catching identity for Tesco that uses colour-coded ‘R’s to tell shoppers their plans to Remove, Reduce, Reuse and Recycle plastic packaging.
Seasonal events
We use our intuitive EEAD system to ensure the right message is being conveyed at the right point of the shopper journey. Knowing when to simply navigate to purchase or when to engage with customers is what we do day in, day out.
COVID Communications
We helped create a language, design style and hundreds of navigational and informative artworks for Tesco that struck the balance between authoritative messaging and empathetic tone of voice.
Tesco COVID communication
Signage and navigation
Tesco Seasonal campaigns
Mother’s Day In-store communication
Tesco Seasonal campaigns
Mother’s Day In-store communication
