Woolworths Cooling down at Summer

Now in its third year, our Summer Freezer activation has gone from strength to strength delivering an increase in sales year on year.

The Ice cream truck was developed in Year 1, supported by giant icey poles. Year 2 saw the introduction of vendor brands - as we had created a property that could be sold. Year 3’s creative adapted to reflect changes in Woolworth’s fixture and the introduction of a gantry system.