Topo Chico

Building a New Brand


Our remit for Coca-Cola SP extended to the creation of a global toolkit to support the launch of Topo Chico - a new hard seltzer. We combined our knowledge of how real people shop with insights on how to best get their attention across the path to purchase, to create a range of key visuals and best practice point of sale to guide countries around the world on how to launch products within their own markets.