Blackdog launches global expansion with Australian arm in SYDNEY, AUSTRALIA – Blackdog Creative Marketing, the retail marketing specialist, has announced the launch of Blackdog Sydney, the latest offering in the agency’s global expansion.
Building on successes and experience in Europe across retailers such as Tesco, Argos and Wickes, the agency will work with clients such as Australian supermarket Woolworths. Blackdog will work closely with advertising agency M&C Saatchi to deliver an integrated approach with a focus on the in-store activation.
Ray Kieser, MD at Blackdog, said “We’re delighted to be opening the doors on Blackdog Sydney and developing work for the Australian market. In the case of Woolworths, we are excited to help further amplify their fresh food credentials and continue to work on new and innovative ways of showcasing that within the store environment”.
Blackdog’s first project for the Australian retailer included work on the in-store Halloween activations.